What was reported
TechEpiphany reported on X that AMD "overtook Nvidia in GPU unit sales on Amazon US" for the first time ever. Notebookcheck's write-up gives no unit totals, no market-share percentages, no time period and no methodology for this new result. The crossover itself is therefore an attributed claim, and the underlying numbers weren't included in the coverage.
Notebookcheck also says the DIY gaming PC market is still in poor shape and total GPU unit sales have fallen. It adds that revenue has "soared" because cards cost much more. No figures or comparison period were given for that revenue claim either.
Where the milestone comes from
The tracker's earlier numbers show how AMD got here.
- Mid-2025: TechEpiphany's June 2025 data had Amazon selling 31,200 Nvidia cards against 12,200 AMD and 850 Intel, a 70.51% Nvidia unit share versus 27.57% for AMD.
- July 2026: Nvidia took 57.39% of Amazon US sales, AMD 37.81% and Intel 4.80%.
- August 2026: PC Guide's report of the tracker's data put Nvidia at 14,950 → 10,100 units and AMD at 9,850 → 8,900. That left Nvidia at 47.8% and AMD at 42.1%.
Nvidia's August unit decline (-32.4%) was much steeper than AMD's (-9.6%). Total units on the tracker fell from 26,050 to 21,150 (-18.8%).
The gap was already closing before November's reported crossover. The earlier figures can't confirm the new result or explain it, but they make it look like the end of a trend rather than a sudden jump.
Why it may be happening
The reported prices are consistent with a price-and-availability story. Notebookcheck cites Amazon listings:
- The RTX 5060 Ti 16 GB launched at $429 in April 2025. It is now listed above $700 on Amazon.
- The RX 9070 XT can be found from $920, while most RTX 5070 Ti models are listed above $1,700.
- Radeon prices have also risen, so AMD is only "noticeably better", not cheap.
These are volatile listing prices, not MSRPs. Notebookcheck doesn't say which sellers or conditions they cover. Treat them as a snapshot.
The tracker's data points the same way. The RTX 5060 fell from 2,450 to 600 units, the RTX 5060 Ti from 2,650 to 1,100, and the RTX 5070 Ti from 1,900 to 1,150. Over the same stretch, the RX 9070 XT held roughly steady at 4,050 → 4,000. A reader on X replied to the tracker's post that the 9070 XT now sits in the same price range as the 5060 Ti and 5070. That's one commenter's view, but it's a plausible one. It still doesn't prove why shoppers switched.
Claims to treat with caution
The "discontinued" claim isn't established. Notebookcheck says Nvidia reportedly discontinued the RTX 5090 and RTX 5080 to chase AI revenue. The other reporting is more careful:
- Tom's Hardware reported on October 30 that the RTX 5090 and then the RTX 5080 had vanished from Nvidia's marketplace. It said their absence "does not necessarily mean" discontinuation (this is paraphrased from the Tom's Hardware piece). It put RTX 5080 street prices at more than 2.2× its $999 MSRP.
- TechSpot reported on October 19 that Nvidia SVP Jeff Fisher said the RTX 5090 "has not been discontinued" and that shipments would continue, even though the supply chain is constrained. TechSpot also found most Newegg listings above $9,300 and a single Amazon listing at $11,565, shipping from Germany.
So the supported picture is tight supply, very high prices and unresolved rumors. A confirmed Nvidia exit from consumer GPUs is not supported.
Amazon US is not the whole market. PC Guide notes that Nvidia still has much larger OEM volume through prebuilt gaming PCs. This data doesn't cover:
- worldwide shipments
- other US retailers
- prebuilt systems
- the installed base
"AMD beats Nvidia" is true only for unit sales of discrete cards on one retail channel, per one tracker. Amazon doesn't publish an official monthly GPU breakdown. Those figures are estimates from a third-party tracker, and PC Gamer has previously questioned how reliable the data is.
Units are not revenue. Nvidia's average selling price on the tracker was well above AMD's. The July figures showed an ASP of $927 for Nvidia and $594 for AMD. Nvidia could lose the unit lead and still earn more revenue per month on this channel. In August the tracker had Nvidia at 60.6% of revenue and AMD at 34.7%. The November revenue split wasn't provided.
What it means for PC builders
- Check the real price, not the brand. With listings this volatile, a Radeon and a GeForce a tier apart may now cost about the same. Compare current prices and performance for the resolution you play at.
- Expect inflated street prices. High-end cards are scarce and can sell far above launch MSRP. Be cautious with marketplace sellers and ships-from-abroad listings.
- Don't read this as a long-term shift. It shows buyers responding to scarcity and price on one channel. Nvidia's long-term plans and AMD's future lineup aren't settled by this data. TechSpot noted rumors of a future RTX 5080 variant with 24 GB of VRAM, which are unconfirmed.
Notebookcheck closes by hoping that a slowdown in the AI market will push AMD and Nvidia back toward the DIY segment next year. That is a hope, not a forecast.
Bottom line
TechEpiphany's tracker reportedly shows AMD ahead of Nvidia in Amazon US unit sales for the first time, after months of AMD gaining share in the same data. The result is channel-specific, based on unaudited data, and published without its underlying numbers. The Nvidia "discontinuation" explanation is also unconfirmed. For PC buyers, the practical lesson is to compare live prices across both brands.