ArrowSphere Adds PeaSoup UK S3 Storage and Veeam Cloud Connect for MSPs

This is a distribution deal, not a product launch. PeaSoup's services already existed. What changed is how UK resellers and managed service providers (MSPs) can buy, provision and bill them. Anyone running Veeam, Windows Server or Hyper-V, or anyone worried about backups for Microsoft 365, should still take a look. The details are what matter here, and there are a lot of them.

What was announced​

According to Technology Reseller, the deal covers two PeaSoup services:

• S3-compatible object storage. Arrow says it supports applications, archiving, media, Microsoft 365 protection and other unstructured data.
• Veeam Cloud Connect. This is described as a way for organisations to extend their existing Veeam backups to the cloud for ransomware resilience and recovery.

The report says both services are hosted in UK data centres. It lists Object Lock immutability, compatibility with existing S3 applications and backup platforms, predictable monthly pricing, and no ingress or egress fees. It also says PeaSoup holds ISO 27001 and Cyber Essentials Plus certification and uses liquid immersion cooling in its data centres.

Anthony Dobson, Arrow's UK and Ireland regional director for enterprise computing solutions, said making these services available through ArrowSphere Cloud "also simplifies access to storage, backup and disaster recovery capabilities that can complement customers' existing cloud environments." PeaSoup CEO Martin Bradburn called the agreement "an important milestone in our channel strategy."

Section summary: UK channel partners can now order PeaSoup's S3 storage and Veeam Cloud Connect through Arrow's marketplace. The services are the same; the buying route is new.

Why ArrowSphere matters to Microsoft shops​

Many Microsoft-focused resellers already use ArrowSphere. Arrow describes it as Arrow's cloud delivery and management platform, designed to simplify the complexity of providing multi-cloud software and solutions. Arrow also says it has received numerous industry accolades, including Microsoft Distribution Partner of the Year as well as several Microsoft Indirect Provider recognitions. Login options include multifactor authentication and 1-click Microsoft single sign-on.

For an MSP that already buys Microsoft 365 licences through Arrow, this means backup storage can sit in the same catalogue and on the same invoice. Arrow promotes comprehensive billing integration across vendors and automated provisioning. Its white-label customer portal lets partners define your marketplace offers, customise which vendor products and solutions and pricing you make available to your customers.

One caveat: none of the available sources explain how PeaSoup services are actually provisioned in ArrowSphere. It isn't clear whether an order sets up an object store automatically or starts a manual onboarding process. Partners should ask before promising customers a turnaround time.

S3 storage or Veeam Cloud Connect?​

People often mix these two up, so here is the difference.

S3-compatible object storage is a general-purpose storage target. PeaSoup's documentation lists dozens of clients it says work with the service, including Veeam Backup & Replication, Commvault, Rubrik, Veritas NetBackup, MSP360 and Synology Hyper Backup. According to PeaSoup's setup guide:

1. Log in to the portal and use the default project, or create a new one (for example, "Backup").
2. Create an object store in that project. The UK is currently the only location offered.
3. Choose a capacity. The portal shows a pro-rata charge for the rest of the month.
4. Create a bucket. The name must be lowercase with no spaces. Turn on versioning and object locking at this stage if you need them.
5. Get the access key and secret key from Credentials. Point your S3 client at the endpoint, which PeaSoup's documentation gives as the eu-west-1 region.

A common mistake: PeaSoup notes that the copied bucket URL includes the bucket name. Remove it before entering the endpoint in your backup software, or the connection will fail.

Veeam Cloud Connect is a managed off-site backup repository. PeaSoup says you add it as a service provider in the Veeam Backup & Replication console, point backup jobs at it, and restore files, applications or whole virtual machines from inside Veeam. PeaSoup says Cloud Connect needs no extra Veeam licence on the customer side. Check that against your own licence edition.

PeaSoup's published direct prices show why the choice matters. It lists S3 storage at £4.99 per TB per month and Veeam Cloud Connect at £24.40 per TB per month, and it positions S3 as the cheaper option for long-term archives and scale-out tiers. These are PeaSoup's own public prices. The Technology Reseller report gives no Arrow partner price, so don't assume the prices in ArrowSphere will match.

Section summary: S3 is cheaper, flexible storage that you configure yourself. Cloud Connect is the more managed Veeam-native option and costs about five times as much per terabyte on PeaSoup's public price list.

Immutability: useful, but not magic​

Object Lock is the main security feature. PeaSoup's documentation describes it as preventing objects from being deleted or changed for a set retention period. Bucket versioning keeps earlier copies of objects. On the Cloud Connect side, PeaSoup advertises a seven-day "Insider Protection" feature that moves deleted backups into an isolated vault. PeaSoup's own FAQ explains the difference: Object Lock is enforced at the storage layer, while Insider Protection is a seven-day holding area for deleted backups.

PeaSoup's marketing uses phrases like "ransomware-proof", and some healthy doubt is in order. Immutability protects the stored copies. It does not protect stolen admin credentials, a misconfigured retention window, backup jobs that quietly stopped running last month, or a restore process nobody has tested. The announcement doesn't say whether Insider Protection or any particular retention setting is part of the ArrowSphere offer. Treat both as PeaSoup's general service terms until your contract confirms them.

A practical checklist for Windows admins:

• Enable Object Lock when you create the bucket, because the setup flow offers it at that point.
• Keep the credentials for the backup repository separate from your day-to-day domain admin accounts.
• Turn on two-factor authentication for the PeaSoup portal. The dashboard includes a quick link to set it up.
• Set a regular schedule for test restores of files, applications and a full VM.

The Microsoft 365 angle​

The Arrow announcement lists Microsoft 365 protection as a use case for the S3 storage. That's plausible: S3 storage is commonly used as a target for third-party Microsoft 365 backup tools. PeaSoup's site says its Microsoft 365 backup covers Exchange, SharePoint, OneDrive and Teams.

However, the announcement names no specific Microsoft 365 backup product, workload coverage, licensing or restore scope for the ArrowSphere offer. Storage alone doesn't back anything up. You still need backup software that reads your tenant and writes to the bucket.

A note on balance: PeaSoup says Microsoft does not back up Microsoft 365 data by default. Microsoft does provide retention policies, recycle bins and a paid Microsoft 365 Backup service. Microsoft's shared-responsibility model still leaves data protection decisions to customers, so a separate copy is a reasonable choice, but not because Microsoft offers no protection at all. (This context comes from general industry knowledge, not from the announcement.)

Sovereignty and sustainability claims​

PeaSoup's homepage says all three data centres are UK-based. Your data never leaves British jurisdiction. That helps with a data-location review, but it doesn't make you compliant automatically. Regulated organisations still need to check data-processing terms, who has support access, and where any secondary copies are stored.

The energy figures need a closer look. PeaSoup's homepage says liquid immersion cooling is cutting energy use by over 20%. The company's sustainable-storage page says the technology reduces power use by 60%. Those two figures are far apart, and neither comes with a published baseline or independent measurement. Arrow's announcement sensibly doesn't give a number. If sustainability reporting is part of your purchasing criteria, ask PeaSoup for its measurement method before quoting either figure.

The ISO 27001 and Cyber Essentials Plus certifications are also company-reported. Ask for the certificate scope and validity dates as normal due diligence.

Section summary: UK-only hosting is a real selling point. The energy savings figures are inconsistent across PeaSoup's own pages, and the certifications need verifying.

Who should care​

• UK MSPs on Arrow get a UK-hosted S3 and Veeam backup option they can quote, bill and resell alongside Microsoft licensing.
• Veeam shops running Windows Server or Hyper-V get another off-site target for a 3-2-1 backup strategy, in either managed (Cloud Connect) or self-configured (S3) form.
• Public sector, legal and healthcare IT teams get an option that doesn't depend on a hyperscaler's UK region, provided the contract terms stand up to review.

This matters more for partner catalogues than for individual users. The deal doesn't change how Windows or Microsoft 365 themselves work, but it gives UK buyers one more sovereign storage option. Before recommending it, confirm the Arrow-specific pricing, the retention and immutability defaults, Microsoft 365 coverage if relevant, and that restores actually work.