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99 store
About this tag
The 99 store tag on WindowsForum.com covers discussions about Swiggy's ₹99 store, a low-cost delivery format in India's food-delivery market. Content focuses on Swiggy's strategic use of the ₹99 store alongside platform fee increases and the new Toing app to offset rising delivery discounts and competitive pressure. Topics include Swiggy's Q2 results, management commentary on margin protection, and the trade-off between visible surcharges and controlled pricing. The tag is relevant for users interested in Swiggy's business strategy, pricing changes, and the competitive dynamics of India's food-delivery industry.
Swiggy has quietly but deliberately increased its per-order platform fee to ₹15 and restructured parts of its subscription and low-cost delivery offerings to protect margins as delivery discounts and competitive pressure intensify across India’s food‑delivery market. The company’s Q2 results and...