ad measurement

The Interactive Advertising Bureau’s launch of Project Eidos marks the industry’s most explicit, cross‑sector effort to reforge how advertising is measured in an era governed by AI, privacy constraints, and fragmented attention — and it arrives alongside competing projects from the ANA and major...

The U.S. television landscape is shifting faster than many viewers realize: a major regional sports network chain faces imminent collapse unless a buyer materializes, live scheduled viewing continues to shrink toward irrelevance, and the biggest strategic moves in streaming — from Netflix’s...