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  1. News

    Announcing Microsoft’s Ad Mediation Service

    In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation...
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  2. News

    Add video interstitial ads to your Windows Store apps

    This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...
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  3. News

    New advertising features and walkthrough of using Microsoft ads and mediation

    Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
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  4. News

    New Windows Microsoft advertising SDK with support for video interstitials

    Today, Microsoft is releasing several important capabilities that allow you to increase ad revenue in your apps: Link Removed for Windows 10 Support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10, ideal for games Ad mediation for Windows 8.1 and Windows 10 apps, to...
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  5. News

    Increase ad revenue with ad mediation

    Thousands of apps in the Store today are using Link Removed to increase ad revenue in Windows Phone apps. Ad mediation, as described in the launch blog post, allows you to manage multiple ad SDKs from different providers, including Microsoft Advertising, AdDuplex, Google AdMob, Inneractive...
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