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    Copilot vs Gemini: Enterprise AI Pricing, Lock‑in, and CIO Playbook

    Microsoft and Google are not selling "chatbots" so much as they are weaponizing generational artificial intelligence to deepen platform revenue, raise switching costs, and turn productivity into a recurring, high-margin business line — a reality that is already reshaping enterprise IT budgets...
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    • ad revenue ai governance ai lock-in ai pricing automation roi azure openai cio guide cloud consumption data privacy data residency enterprise ai google gemini microsoft copilot per-seat licensing platform economics procurement regulatory compliance vendor strategy workspace ai
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    • Forum: Windows News
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    Microsoft Copilot Integrates MSN Feed Ads: A New Era of AI Monetization

    Microsoft's latest twist on its AI assistant strategy highlights an intriguing shift toward revenue generation, as Microsoft Copilot on Android begins testing an integrated MSN feed loaded with ads. The move marks another step in Microsoft’s broader ambition to monetize its AI offerings while...
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    • ad revenue ai integration microsoft copilot mobile app msn feed personalization privacy user experience
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    • Forum: Windows News
  3. News

    New advertising features and walkthrough of using Microsoft ads and mediation

    Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
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    • ad mediation ad revenue ad targeting ad units advertising app management app promotion auto-update banner ads coppa dev center interstitial ads microsoft monetization reporting sdk uwp windows 10 windows 8.1 windows phone
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    • Forum: Live RSS Feeds
  4. News

    Increase ad revenue with ad mediation

    Thousands of apps in the Store today are using Link Removed to increase ad revenue in Windows Phone apps. Ad mediation, as described in the launch blog post, allows you to manage multiple ad SDKs from different providers, including Microsoft Advertising, AdDuplex, Google AdMob, Inneractive...
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    • ad mediation ad networks ad revenue adduplex app capabilities app development documentation error handling fill rate google admob inmobi inneractive microsoft advertising mobfox sdk smaato troubleshooting visual studio windows phone xaml
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    • Forum: Live RSS Feeds
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