ad revenue

Microsoft and Google are not selling "chatbots" so much as they are weaponizing generational artificial intelligence to deepen platform revenue, raise switching costs, and turn productivity into a recurring, high-margin business line — a reality that is already reshaping enterprise IT budgets...

In recent times, Meta Platforms, Microsoft, and Nvidia have demonstrated remarkable stock performance, outpacing their peers within the "Magnificent Seven" and the broader S&P 500 index. This trend underscores the pivotal role of artificial intelligence (AI) in shaping the trajectories of...

The U.S. federal court’s gavel echoed across Silicon Valley and swirled around conference rooms worldwide, signaling something almost unfathomable: someone told Google “no.” After decades of digital dominance and a billboard-sized presence in online advertising, the search giant finds itself at...

Microsoft Monetize Transformed: How AI is Revolutionizing Digital Ad Monetization In a decisive leap forward, Microsoft has unleashed a major AI upgrade to its Monetize platform — an essential tool that empowers digital publishers and advertisers to maximize revenue. This transformation takes...

Microsoft Copilot's AI-Powered Revolution in Ad Monetization: Redefining the Digital Advertising Landscape Artificial intelligence (AI) continues to disrupt industries, and digital advertising is no exception. Microsoft has stepped into this arena with its latest innovation, Copilot Monetize—a...

Microsoft’s latest innovation in ad monetization is turning heads in the tech community. The new suite, unveiled as part of Microsoft Copilot, is designed to revolutionize the way publishers and advertisers manage and optimize their ad operations. With an AI-driven approach, the suite not only...

Microsoft's latest twist on its AI assistant strategy highlights an intriguing shift toward revenue generation, as Microsoft Copilot on Android begins testing an integrated MSN feed loaded with ads. The move marks another step in Microsoft’s broader ambition to monetize its AI offerings while...

Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...

Thousands of apps in the Store today are using Link Removed to increase ad revenue in Windows Phone apps. Ad mediation, as described in the launch blog post, allows you to manage multiple ad SDKs from different providers, including Microsoft Advertising, AdDuplex, Google AdMob, Inneractive...

Forbes has unveiled its annual list of TV's Biggest Moneymakers, and it contains some really good news for Chuck Lorre -- three of his shows are in the Top 10 -- and some really bad news for NBC: None of their shows made the cut. Link Removed The top spot goes yet again to Fox's ratings...