ad targeting

  1. New advertising features and walkthrough of using Microsoft ads and mediation

    Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
  2. Yahoo plans to keep search records for 18 months

    Yahoo plans to extend the amount of time it retains records on what its users search for online, just two years after breaking from the other big Internet search engines and promising to delete such data promptly. The new policy brings the company in line with Google Inc., which dominates the...