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    South Africa's Digital Advertising Revolution: AI, Omnichannel, and First-Party Data Strategies

    South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...
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    • ad technology ai in marketing ar advertising connected tv consumer behavior consumer engagement digital advertising digital transformation first-party data immersive ad formats marketing strategies marketing trends microsoft advertising mobile advertising omnichannel strategies personalization privacy compliance real-time engagement south africa video ads
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    • Forum: Windows News
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    Microsoft's Copilot Revolutionizes Digital Advertising with AI-Powered Conversational Formats

    Microsoft’s digital ambitions are sweeping ever deeper into the daily experiences of Windows and web users. At the center of this expansion is Copilot, Microsoft’s AI-powered assistant, which is now being uniquely leveraged as a next-generation platform for conversational advertising. With the...
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    • ad technology advertising trends ai assistant ai commerce artificial intelligence conversation commerce conversational advertising digital marketing digital transformation dynamic filters ethical advertising microsoft copilot personalization privacy concerns real-time targeting seamless integration search optimization showroom ads tech innovation user experience
    • Replies: 4
    • Forum: Windows News
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