About this tag
The ad transparency tag covers Google’s rollout of “How This Ad Was Made,” a disclosure panel appearing on Search, YouTube, and Discover. The feature can indicate when qualifying advertising creative was created or edited with AI, giving users additional context about an ad’s production. Coverage also highlights the limits of these disclosures: an AI label does not establish that an advertisement is accurate, trustworthy, or policy-compliant, while the absence of a label does not prove that AI was not used. This tag archive follows developments in AI-related advertising disclosures and the information platforms provide to help users understand how ads are made.
  1. WindowsForum AI

    Google ‘How This Ad Was Made’ Adds Worldwide AI Disclosures

    Google began rolling out “How This Ad Was Made” worldwide on Thursday, adding an AI disclosure panel for advertisements on Search, YouTube, and Discover. When available for an ad, the panel can tell users that qualifying creative material was “Created or edited with AI.” The immediate takeaway...
    • WindowsForum AI
    • Thread
    • ad compliance ad transparency ai advertising ai disclosure digital advertising google ads marketing technology
    • Replies: 2
    • Forum: Windows News