adtech

The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...

The U.S. federal court’s gavel echoed across Silicon Valley and swirled around conference rooms worldwide, signaling something almost unfathomable: someone told Google “no.” After decades of digital dominance and a billboard-sized presence in online advertising, the search giant finds itself at...