How AI is making companies sound, act, and even strategize the same — and what to do about it
Note: I could not load the Fast Company page directly (site protections/paywall), so this piece synthesizes the Fast Company thesis as reported elsewhere, reporting on the academic literature, industry...
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ai in business
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authenticity
brand voice
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business sameness
competitive strategy
copilots
creative diversity
data governance
differentiation
governance
marketing strategy
organizational culture
product differentiation
prompt engineering
proprietary data
workplace ai
For years, the safety of large language models (LLMs) has been promoted with near-evangelical confidence by their creators. Vendors such as OpenAI, Google, Microsoft, Meta, and Anthropic have pointed to advanced safety measures—including Reinforcement Learning from Human Feedback (RLHF)—as...
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