The advertising sector—the crucible where storytelling meets technology—is facing an epochal shift. What was once the arena of mad men is now a battleground for machine intelligence, with global advertising conglomerates like WPP caught in a swirl of risk, opportunity, and existential...
advertising
agencyconsolidation
ai in business
ai-driven campaigns
artificial intelligence
cindy rose
client retention strategies
corporate restructuring
digital disruption
digital transformation
global advertising
investment
market risks
marketing technology
privacy
sector competition
tech leadership
wpp
wpp open platform
