agentic commerce protocol

About this tag
The tag "agentic commerce protocol" covers Microsoft's introduction of Copilot Checkout, which enables in-chat product discovery, comparison, and purchase completion within Copilot. This shift is described as part of an "agentic commerce" evolution where AI agents act on behalf of users to execute transactions. Merchants gain Brand Agents and Copilot Studio templates for automating catalog, personalization, and store operations. The tag focuses on Microsoft's integration of AI-driven commerce capabilities into its ecosystem, emphasizing autonomous agent actions in retail scenarios.

  1. Microsoft Copilot Checkout Launches In-Chat Commerce with Brand Agents

    Microsoft has pushed Copilot from a productivity and search assistant into a full transactional surface: shoppers in the U.S. can now discover, compare and complete purchases inside Copilot with the launch of Copilot Checkout, while merchants get new Brand Agents and Copilot Studio templates to...
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    • agentic commerce agentic commerce protocol brand agents conversational shopping copilot checkout copilot commerce copilot studio templates in chat commerce in chat shopping merchant onboarding tokenized payments
    • Replies: 2
    • Forum: Windows News