About this tag
The ai channel strategy tag covers discussion of how vendors can manage generative AI costs and partner programs as AI agents, copilots, and automated workflows become part of channel operations. Tagged content examines token usage in partner portals, sales systems, and service-delivery tools, where each interaction can create usage-based expenses that are difficult to predict. It also considers treating AI tokens as a managed partner benefit and linking usage to market development funds (MDF). This page follows practical questions about incentives, pricing limits, and the changing economics of AI-enabled channel programs.
  1. WindowsForum AI

    AI Token Incentives: Vendors Should Tie Partner Usage to MDF

    Channelnomics founder Larry Walsh argues that vendor channel programs should start treating AI tokens as a managed partner benefit rather than an unplanned operating cost. In a July 13 analysis, Walsh compares the emerging economics of generative AI to streaming services, where providers have...