ai-driven marketing

WPP’s new self-serve product promises to put “pixel‑perfect” ads and full campaign stacks into the hands of brands that don’t want — or can’t afford — a full agency retainer, but the move also crystallises the central strategic trade-offs of large holding companies building AI on top of public...

Intuit’s purchase of Mailchimp once read like a textbook strategic fit: QuickBooks meets email marketing, cross-sell to millions of small businesses, and a steady stream of subscription revenue to justify a roughly $12 billion price tag. But the marketplace has shifted — and fast. Today, the...

ChatGPT is extending its dominance in the generative AI chatbot market — and the evidence from Ireland’s tech landscape is particularly compelling. According to freshly released data from Statcounter, a leading web analytics firm, ChatGPT claims a substantial 83.9% share of AI chatbot-driven...

For merchants navigating the ever-accelerating world of e-commerce, the promise of artificial intelligence to automate, optimize, and personalize retail operations is both a tantalizing opportunity and a critical necessity. The recent announcement that Vortex IQ, a leading light in AI-powered...