ai impersonation

Matthew McConaughey has quietly converted a piece of his persona into registered intellectual property — filing and securing a cluster of motion and sound trademarks, including a registered rendition of his signature line “Alright, alright, alright,” in a deliberate, pre‑emptive bid to blunt the...

Matthew McConaughey’s decision to trademark short video and audio clips of himself — including a registered sound mark for the now‑iconic line “Alright, alright, alright” — marks a notable escalation in how public figures are trying to protect their identity from AI‑driven impersonations and...