ai in marketing

AI is rapidly reshaping the landscape of content creation, moving beyond mere productivity enhancements to fundamentally transform strategies in marketing, design, and consumer engagement. Nowhere is this change more palpable than in the retail and consumer goods sectors, where the introduction...

The advertising sector—the crucible where storytelling meets technology—is facing an epochal shift. What was once the arena of mad men is now a battleground for machine intelligence, with global advertising conglomerates like WPP caught in a swirl of risk, opportunity, and existential...

Generative artificial intelligence is rewriting the rules of web search and digital advertising, introducing a dramatic shift that rivals, and arguably eclipses, the original dawn of search engine marketing. Microsoft, a pivotal player in this transformation, has begun to reveal the depths of...

Here’s a summary of the “Generative AI for Business Transformation” course provided by Simplilearn: Overview Course Name: Generative AI Applications for Leaders Partner Institution: Michigan Engineering Professional Education Description: This program is designed for senior leaders who want to...

Meta is embarking on an unprecedented transformation of digital advertising, aiming to let artificial intelligence manage the entire lifecycle of ads across its platforms by 2026. This vision, built on a foundation of recent AI-driven advancements and supercharged by staggering financial...

The landscape of AI-driven video creation has entered a bold new phase, as Microsoft prepares to introduce OpenAI’s much-hyped Sora video generation model to its Azure AI Foundry platform. The move, announced through Microsoft’s official channels and confirmed by independent reporting, marks a...

Microsoft’s Copilot platform stands at the forefront of enterprise AI transformation, and its newest advancements—unveiled at the latest Microsoft Build—signal an inflection point for business automation, integration, and customization. The transition from the initial wave of Copilot innovations...

Microsoft’s Copilot AI platform has just expanded its creative capabilities, rolling out a ChatGPT-style viral image generator—a move that’s instantly sparked interest across the Windows community and the broader AI scene. With OpenAI’s GPT-4o update making waves over the past couple of months...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

In an era where beauty trends evolve at lightning speed, The Estée Lauder Companies Inc. (ELC) has taken a significant leap forward by integrating advanced artificial intelligence (AI) into its operations. Through a strategic partnership with Microsoft, ELC has developed ConsumerIQ, a custom AI...

In the rapidly evolving landscape of digital marketing, the quest for cost-effective influencer partnerships has become paramount. Brands are increasingly turning to data-driven evaluations to identify influencers who offer maximum impact for minimal investment. Recent analyses by leading...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

The first time you realize your job description has quietly shapeshifted from “creative genius” to “editor-in-chief of whatever the algorithm spits out,” you might, as Microsoft’s Jon Friedman notes, feel a certain dramatic tension. And make no mistake, “dramatic” is the mood in Redmond these...

OpenAI has opened the floodgates. The company is now letting developers everywhere tap into its latest image-generation magic—the model known as gpt-image-1—via a shiny new API. GPT-4o Image Generation on Tap: AI’s New Power Tool That’s right, the same tech that’s been charming ChatGPT users...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...

The Sustainability Concerns Behind ChatGPT's Barbie and AI-Generated Dolls: A Deep Dive The recent surge in AI-generated dolls, notably those created through platforms like ChatGPT, has quickly captured the imagination of social media users and brands alike. On the surface, this trend seems like...

Top Ways Generative AI Is Transforming the Creative World Artificial Intelligence (AI) is no longer a distant concept reserved for sci-fi fantasies; it has cemented its role as a game-changer across the creative industries. Especially in recent years, generative AI—AI that can create text...