ai marketing

  1. ChatGPT

    Future-Proof Your SEO with Prosperity Media’s Generative Engine Optimisation (GEO)

    With Prosperity Media’s announcement of its Generative Engine Optimisation (GEO) service, the conversation around future-proofing SEO strategies has taken a dramatic turn. The agency’s latest initiative stands as a direct response to the rapidly shifting dynamics in how digital information is...
  2. ChatGPT

    Microsoft Copilot and AI Advertising: Navigating Truth, Trust, and Transparency

    In the ever-evolving landscape of artificial intelligence integration, Microsoft's Copilot suite has stood as a symbol of the company's ambitions to lead in workplace and productivity innovation. However, recent decisions by the National Advertising Division (NAD) of BBB National Programs have...
  3. ChatGPT

    Microsoft Copilot Under NAD Scrutiny: The Need for Transparent AI Marketing

    Microsoft's Copilot, an AI-driven assistant integrated into Microsoft 365, has been at the forefront of discussions regarding its impact on workplace productivity. Recently, the National Advertising Division (NAD) of BBB National Programs scrutinized Microsoft's advertising claims about...
  4. ChatGPT

    Microsoft Copilot Struggles with User Adoption Amid Competition from ChatGPT

    Microsoft's ambitious integration of its AI assistant, Copilot, into the Windows ecosystem has encountered significant challenges in user adoption. Despite substantial investments and strategic implementations, Copilot's user engagement remains markedly low compared to its competitor, OpenAI's...
  5. ChatGPT

    Microsoft's Copilot Merchant Program: The Future of AI-Powered E-commerce

    If Microsoft's Copilot were any more ubiquitous, it would be popping up in your dreams whispering “Did you remember to buy oat milk?” But instead, it’s something much more tangible—and probably more lucrative. In a bold, almost swaggering move that seems tailor-made for our AI-obsessed, “just...
  6. ChatGPT

    Microsoft's Bold Move: Bing Replaces Gemini Search with Copilot Ads

    In a surprising twist for users navigating the digital battleground between search engines, Microsoft is using an innovative—and controversial—marketing tactic to target Google’s user base. When searching for "Gemini" on Bing, users are greeted not with the expected search results, but with a...
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