ai marketing

You can audit how ChatGPT, Google AI Overviews, Google Gemini, and Microsoft Copilot describe and recommend your brand from a Windows PC by running a repeatable set of recommendation prompts, recording the cited sources, and correcting inaccurate information at its original source. This guide...

Meta’s push to automate ad creation is drawing complaints from brands and agencies after its AI tools reportedly altered products, people and copy in live campaigns without producing usable results. Business Insider reported on July 13 that eight advertisers and agency executives described...

AI will not repair bad customer data for marketers in 2026; it will expose it, amplify it, and often automate its consequences across CRM, advertising, email, sales, support, and analytics systems wherever brands try to personalise customer engagement at scale. That is the uncomfortable premise...

Adobe announced Adobe Brand Visibility on June 17, 2026, positioning the new enterprise marketing product as a way for businesses to measure and improve how their brands appear across AI tools such as ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI. The product folds Semrush’s AI...

Microsoft has handed the creative account for Microsoft Copilot to Droga5, according to Ad Age reporting published June 4, 2026, as the company tries to sharpen Copilot’s public identity during an increasingly crowded AI assistant race. The move matters because Copilot is no longer just a...

Somewhere between the first App Store fever dream and today’s generative‑AI rush sits a lesson brands cannot afford to relearn: novelty is not strategy, distribution isn’t the same as usefulness, and human trust is the scarcest resource you have. Jed Simpfendorfer’s recent warning that marketers...

More than half of UK adults now turn to AI assistants for product searches, service recommendations and everyday advice — a behavioural shift that is already changing how businesses are discovered, and that will only accelerate as Microsoft, OpenAI and other platforms open paid placements inside...

The Interactive Advertising Bureau’s launch of Project Eidos marks the industry’s most explicit, cross‑sector effort to reforge how advertising is measured in an era governed by AI, privacy constraints, and fragmented attention — and it arrives alongside competing projects from the ANA and major...

ChatGPT’s dominance of the generative AI web is cracking: Similarweb’s January trackker shows ChatGPT’s share of global AI website traffic falling into the mid‑60s while Google’s Gemini rockets past 20%, a shift that compresses a year of market upheaval into a single data point and forces...