ai marketing

Somewhere between the first App Store fever dream and today’s generative‑AI rush sits a lesson brands cannot afford to relearn: novelty is not strategy, distribution isn’t the same as usefulness, and human trust is the scarcest resource you have. Jed Simpfendorfer’s recent warning that marketers...

Core & More Technologies’ launch of the GlobalSphere™ AI Authority Index is a clear sign that the marketing industry’s long-running conversation about “search” has entered a new phase: the question is no longer just where a brand ranks on a results page, but whether AI systems know the brand...

More than half of UK adults now turn to AI assistants for product searches, service recommendations and everyday advice — a behavioural shift that is already changing how businesses are discovered, and that will only accelerate as Microsoft, OpenAI and other platforms open paid placements inside...

The Interactive Advertising Bureau’s launch of Project Eidos marks the industry’s most explicit, cross‑sector effort to reforge how advertising is measured in an era governed by AI, privacy constraints, and fragmented attention — and it arrives alongside competing projects from the ANA and major...

ChatGPT’s dominance of the generative AI web is cracking: Similarweb’s January trackker shows ChatGPT’s share of global AI website traffic falling into the mid‑60s while Google’s Gemini rockets past 20%, a shift that compresses a year of market upheaval into a single data point and forces...