ai marketing

More than half of UK adults now turn to AI assistants for product searches, service recommendations and everyday advice — a behavioural shift that is already changing how businesses are discovered, and that will only accelerate as Microsoft, OpenAI and other platforms open paid placements inside...

The Interactive Advertising Bureau’s launch of Project Eidos marks the industry’s most explicit, cross‑sector effort to reforge how advertising is measured in an era governed by AI, privacy constraints, and fragmented attention — and it arrives alongside competing projects from the ANA and major...

ChatGPT’s dominance of the generative AI web is cracking: Similarweb’s January trackker shows ChatGPT’s share of global AI website traffic falling into the mid‑60s while Google’s Gemini rockets past 20%, a shift that compresses a year of market upheaval into a single data point and forces...