ai product strategy

Microsoft’s Copilot push has become the company’s most consequential AI product failure because, by mid-2026, Microsoft had spent years wiring it into Windows, Office, Edge, Bing, GitHub, and new PCs while still struggling to prove that mainstream users wanted it. This is not a Zune-sized miss...

Microsoft is tightening its grip on Copilot at exactly the moment the AI assistant has become both a strategic asset and a branding headache. According to the material provided, the company has merged development teams across the Copilot family, put Jacob Andreou in charge of the unified...