ai product strategy

  1. Why Microsoft Copilot Struggles: Distribution vs Real User Desire

    Microsoft’s Copilot push has become the company’s most consequential AI product failure because, by mid-2026, Microsoft had spent years wiring it into Windows, Office, Edge, Bing, GitHub, and new PCs while still struggling to prove that mainstream users wanted it. This is not a Zune-sized miss...
  2. Microsoft Unifies Copilot Teams to Simplify Pricing and Refine the AI Platform

    Microsoft is tightening its grip on Copilot at exactly the moment the AI assistant has become both a strategic asset and a branding headache. According to the material provided, the company has merged development teams across the Copilot family, put Jacob Andreou in charge of the unified...