The web’s discovery plumbing is shifting again: Microsoft Clarity’s new analysis shows AI-driven assistants and LLMs are a tiny portion of referral traffic today but are growing fast and — in Clarity’s sample — sending visitors who convert at materially higher rates than traditional channels, a...
Microsoft Clarity’s new analysis shows AI assistants and large language models are still a tiny slice of referral traffic but are already producing materially higher conversion rates than traditional channels — a signal that discovery and attribution are shifting beneath publishers’ and...
ChatGPT is extending its dominance in the generative AI chatbot market — and the evidence from Ireland’s tech landscape is particularly compelling. According to freshly released data from Statcounter, a leading web analytics firm, ChatGPT claims a substantial 83.9% share of AI chatbot-driven...
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