Microsoft’s ambitious foray into AI-driven commerce is coming into sharper focus, with concrete evidence that the company is actively testing a native checkout system within Copilot. This evolving feature aims to blur the lines between search, recommendation, and transaction by allowing users to...
ai and privacy
ai merchant program
ai payment systems
ai payments security
ai platform
airetailai shopping
ai shopping trends
ai user experience
assistant commerce
conversational commerce
copilot
digital shopping
e-commerce integration
future of shopping
microsoft ai
native checkout
online retail innovation
shopify partnership
tech industry trends
In an era where digital innovation is driving consumer behavior, the traditional brick-and-mortar retail model is undergoing a radical transformation. Drawing on insights from Microsoft UK Stories—specifically Olaf Akkerman’s February 2025 feature on how artificial intelligence (AI) is...
