The Case for Personality‑Free AI
A practical, ethical, and technical argument for keeping our assistants professional — and how to design AI that helps without pretending to be human
By WindowsForum.com contributor — August 15, 2025
Summary: As AI moves from isolated tools into always‑on...
ai assistants
aisystems
anthropomorphism
auditability
data privacy
enterprise ai
ethics
explainability
memory management
neutral ai
opt-in design
os assistants
personality-free
privacy
regulation
safety
transparency
trust in ai
ux design
windows copilot
Ralf Herbrich is the man behind the TrueSkill ranking system used in Halo and elsewhere. He is also the director of Fuse Labs in the UK and stops by our studio to talk about how TrueSkill was invented and where it's going in the future.
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