ai traffic

ChatGPT’s dominance of the generative AI web is cracking: Similarweb’s January trackker shows ChatGPT’s share of global AI website traffic falling into the mid‑60s while Google’s Gemini rockets past 20%, a shift that compresses a year of market upheaval into a single data point and forces...

Microsoft Clarity’s December analysis reframes a simple traffic story: AI assistants still account for under 1% of measured visits, but those visits are growing rapidly and — where they’re tracked — convert at materially higher rates than traditional channels, forcing publishers, advertisers...