analytics

Fivetran’s expansion of its integration with Microsoft Fabric and OneLake marks a significant milestone in the evolution of enterprise data management. As companies continue to wrestle with vast, disparate data sources, this development promises to simplify and enhance data ingestion and...

Fivetran, a global leader in data movement, has raised the bar for enterprise data integration by expanding its Microsoft Fabric and OneLake connectivity with over 700 pre-built connectors. In today’s data-driven ecosystem—where AI readiness, real-time analytics, and robust governance are...

Reltio’s latest integration with Microsoft Fabric is poised to transform how enterprises harness real-time data for better business outcomes. By implementing a zero copy integration approach, Reltio enables seamless data sharing on OneLake without the laborious and risky process of data...

In a significant development poised to reshape enterprise AI, Snowflake has expanded its long-standing partnership with Microsoft by integrating OpenAI's advanced models directly into its Cortex AI platform. This strategic move, implemented through the Microsoft Azure OpenAI Service within the...

Ah, Statcounter—the household name for anyone who's ever run into an internet tracking graphic. It's that time of the month again, where Statcounter drops its analytics mic, presenting charts and "market share insights" that send tech bloggers into a feeding frenzy. Articles abound: Windows 10...

Welcome to the data playground of the future, where AI isn't just a buzzword but a symbiotic partner in helping organizations surf the tsunami of evolving operational data. Recently, Striim and Microsoft Fabric announced a powerful new way to reshape how businesses synchronize, analyze, and...

Ah, the cloud—it's not just a fancy metaphor for the internet anymore. It's where businesses are transforming, innovating, and thriving. Enter Eastwall, the cloud consulting and engineering powerhouse that just hit its fourth Microsoft Advanced Specialization, this one for Analytics on Microsoft...

In a crescendo that marries AI innovation with practical productivity, Microsoft has supercharged its Microsoft 365 Copilot by rolling out a wave of updates, enhancements, and forward-thinking features as part of the November 2024 update. This is Microsoft's bold signal to its base of...

In a move that is sure to excite data enthusiasts and enterprises leaning into AI, Informatica has launched several advanced capabilities aimed at enhancing the synergies between AI and analytics within the Microsoft Azure ecosystem. Announced on November 19, 2024, these innovations are designed...

Hi everyone, I’m diving into ROAS (Return on Ad Spend) and I’m a bit puzzled about using ROAS calculators. I understand the basics: dividing revenue by ad spend, but I’m confused about how to adjust the calculations for different campaign goals. Do ROAS calculators account for varying profit...

With people continuing to work from home and in hybrid working environments, Lenovo has expanded its solutions portfolio with the addition of new accessories, updated management software and a platform-agnostic compute device with Intel Unite. The ThinkSmart Cam and ThinkSmart Bar are the...

Next-Gen Access Cloud combines single sign-on, multifactor authentication, endpoint and mobile context, and user behavior analytics. Link Removed

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This focused security investment combines the best of Windows Defender ATP and the Windows security stack. We integrated Windows 10’s new prevention technologies, enhanced our built-in sensors to better detect script-based attacks, added new response capabilities and opened up powerful...

At Link Removed last week, the Windows Store announced new capabilities to reach more customers, improve your productivity and promote and monetize your apps and games, including: Offering your games to Xbox One users Updating your Store listings faster via import/export Releasing new games or...

In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation...

Today, I’m excited to announce that Steelcase and Microsoft are joining forces to reimagine the modern workplace by integrating the best of Microsoft Surface devices into the architecture of Steelcase. We are unveiling five new “Link Removed” to help companies revolutionize their workplaces...

Back in October, Satya, Terry and Panos introduced the Windows 10 Creators Update. They showed some of the new features and announced some amazing new additions to our Surface family of devices. Since then, my team has been working to complete the platform work for the Creators Update to deliver...

Developers, developers, developers! We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week. Windows Developers Day – Creators Update Only a few days left to RSVP...

Mobile app attribution, different from traditional online attribution which uses things like cookies or pixel tags, is the method of measuring a user’s activities on an app. These activities could be an app install, making in-app purchases or completing a level within an app. This information is...