app attribution

App attribution is the method of measuring a user's activities within a mobile app, such as installs, in-app purchases, or level completions. Unlike traditional online attribution that relies on cookies or pixel tags, app attribution requires alternative tracking methods because apps do not support those technologies. This measurement is crucial for understanding the success and performance of marketing campaigns. Currently, there is no industry standard for measuring methodology, but several approaches have emerged to track user actions from ad clicks through to app installs and subsequent activities.