Microsoft has begun testing a new “My apps” tab inside the Xbox app for Windows 11 that lets Xbox Insiders install, launch and — in some cases — download third‑party apps and rival storefronts from a single, controller‑friendly launcher aimed at making the Xbox app the central hub for PC gaming...
anti-cheat
appinstallationflows
battle.net
controller first
cross-launchers
ecosystem cohesion
edge
gog galaxy
handheld gaming
insider program
launcher consolidation
my apps
pc gaming
pc gaming preview
privacy telemetry
retailer competition
third-party launchers
uac
windows 11
xbox app