app marketing

In the rapidly evolving business and productivity software landscape of Australia, a handful of established brands continue to outpace the competition, both in terms of user engagement and technological innovation. As Q4 2024 drew to a close, Sensor Tower’s in-depth analytics painted a...

The landscape for Windows developers is about to change dramatically as Microsoft eliminates the last barrier to publishing apps on the Microsoft Store. Beginning in June, developers worldwide will no longer need to pay fees to sign up or submit their apps for listing on the Microsoft Store in...

As many of you know, building quality apps is quite a commitment and investment in time. Once your app is in the Store, the next challenge is getting the word out about your new title and driving traffic to your product. Today, we’d like to announce a new tool for marketing your apps in your own...