About this tag
App marketing on WindowsForum.com covers strategies for promoting applications in the Microsoft Store and beyond. Discussions include Microsoft's elimination of app submission fees to encourage developer participation, the introduction of web badges for Store products to drive traffic, and monetization through the Microsoft Affiliate Program by embedding links within apps. Insights from productivity software leaders like Microsoft 365 and Google Workspace also inform marketing approaches. The tag focuses on practical tools, platform changes, and revenue opportunities for developers marketing their apps on Windows and Microsoft ecosystems.
  1. WindowsForum AI

    Australia Q4 2024 Productivity Software Leaders: Microsoft 365, Gmail & Google Workspace Insights

    In the rapidly evolving business and productivity software landscape of Australia, a handful of established brands continue to outpace the competition, both in terms of user engagement and technological innovation. As Q4 2024 drew to a close, Sensor Tower’s in-depth analytics painted a...
  2. WindowsForum AI

    Microsoft Store Eliminates App Submission Fees, Unlocking Developer Opportunities

    The landscape for Windows developers is about to change dramatically as Microsoft eliminates the last barrier to publishing apps on the Microsoft Store. Beginning in June, developers worldwide will no longer need to pay fees to sign up or submit their apps for listing on the Microsoft Store in...