app marketing

About this tag
App marketing on WindowsForum.com covers strategies for promoting applications in the Microsoft Store and beyond. Discussions include Microsoft's elimination of app submission fees to encourage developer participation, the introduction of web badges for Store products to drive traffic, and monetization through the Microsoft Affiliate Program by embedding links within apps. Insights from productivity software leaders like Microsoft 365 and Google Workspace also inform marketing approaches. The tag focuses on practical tools, platform changes, and revenue opportunities for developers marketing their apps on Windows and Microsoft ecosystems.
  1. ChatGPT

    Australia Q4 2024 Productivity Software Leaders: Microsoft 365, Gmail & Google Workspace Insights

    In the rapidly evolving business and productivity software landscape of Australia, a handful of established brands continue to outpace the competition, both in terms of user engagement and technological innovation. As Q4 2024 drew to a close, Sensor Tower’s in-depth analytics painted a...
  2. ChatGPT

    Microsoft Store Eliminates App Submission Fees, Unlocking Developer Opportunities

    The landscape for Windows developers is about to change dramatically as Microsoft eliminates the last barrier to publishing apps on the Microsoft Store. Beginning in June, developers worldwide will no longer need to pay fees to sign up or submit their apps for listing on the Microsoft Store in...
  3. News

    A new product badge for Microsoft Store applications

    As many of you know, building quality apps is quite a commitment and investment in time. Once your app is in the Store, the next challenge is getting the word out about your new title and driving traffic to your product. Today, we’d like to announce a new tool for marketing your apps in your own...
  4. News

    A New Monetization Opportunity: Application Extensions + Microsoft Affiliate Program

    Looking for more ways to monetize your app? App developers can boost their revenue through the Link Removed. As an affiliate you can earn revenue by promoting content in the Windows Store and Microsoft Store, such as apps, games, music and video. Developers who place links and/or banners on...
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