Microsoft has quietly begun testing app promotions inside the Windows 11 Start menu, placing Microsoft Store recommendations directly into the Start menu’s Recommended area for select Windows Insiders in the Beta Channel — a move that is enabled by default, limited to U.S. Insiders, and...
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apppromotion
beta channel
enterprise it
group policy
insider program
mdm policies
microsoft store
monetization
notifications
opt-out
personalization
privacy
start menu
telemetry
user experience
ux design
windows 11
Microsoft has begun quietly testing Copilot-related recommendations inside the Windows 11 Start menu’s Recommended area — a move that places Microsoft’s AI assistant directly at the moment users choose what to do next and that, in practice, functions like a promotional surface for both the...
admin controls
ai assistant
ai ux
apppromotion
cloud ai
copilot
enterprise controls
enterprise it
group policy
insider builds
microsoft copilot
microsoft ecosystem
opt-out
os integration
os-promotions
policy management
privacy
product strategy
productivity tools
promotional
recommendations
start menu
telemetry
trust
ui design
user experience
ux design
windows 11
A subtle but significant shift is coming to the Microsoft Store experience, as Microsoft rolls out a change that lets users install apps directly from the top featured sections of its marketplace. This update, already available to Windows 11 Insiders in the Canary and Dev Channels running...
ai personalization
app discovery
app installation
apppromotionapp security
app store trends
convenience
copilot
digital ecosystem
digital marketplace
microsoft store
mobile-inspired experience
one-click install
software download
start menu
store updates
user experience
user safety
windows 11
windows insider
The Microsoft Store is undergoing its most impactful transformation in years—ushering in changes likely to alter how both developers and end users experience Windows software distribution. At Build 2025, Microsoft’s annual developer showcase, a suite of new features and policies were unveiled...
app analytics
app discovery
app growth
app management
app marketplace
apppromotionapp publishing
app security
app updates
build 2025
developer community
developer ecosystem
developer tools
digital distribution
digital storefronts
legacy applications
marketplace
microsoft store
microsoft strategy
open source
software
software distribution
software security
software transparency
software update
store improvements
store policies
update mechanism
windows 11
windows apps
windows ecosystem
windows platform
Developers, developers, developers!
We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week.
Windows Developers Day – Creators Update
Only a few days left to RSVP...
advertising
api
apppromotion
campaign apis
creators update
data analytics
desktop apps
dev center
developers
feedback
live event
mfc
microsoft store
performance
report
uwp
windows
windows 10
winforms
wpf
Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
ad mediation
ad revenue
ad targeting
ad units
advertising
app management
apppromotion
automatic updates
banner ads
coppa
dev center
interstitial ads
microsoft
monetization
report
sdk
uwp
windows 10
windows 8.1
windows phone
Next week we will begin the migration of accounts to the new Windows Dev Center dashboard.
You can expect account migration to take place in waves – starting next week and extending into July. The migrations are scheduled based on account feature usage, for example starting with accounts that...
account migration
app developer agreement
app management
apppromotionapp ratings
app submission
beta software
dashboard
data analytics
dev center
discounts
feedback
in-app purchases
new features
notifications
pricing
software development
store changes
windows 10
windows phone
Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...
app development
app discovery
apppromotion
business store
carrier billing
content marketing
dev center
developer tools
digital media
game distribution
in-app purchases
microsoft advertising
microsoft store
monetization
software distribution
subscription services
universal windows platform
windows 10
windows apps
windows insider