A subtle but significant shift is coming to the Microsoft Store experience, as Microsoft rolls out a change that lets users install apps directly from the top featured sections of its marketplace. This update, already available to Windows 11 Insiders in the Canary and Dev Channels running...
ai personalization
app discovery
app installation
apppromotionapp security
app store trends
copilot
digital ecosystem
digital marketplace
microsoft insider
microsoft store
mobile-inspired experience
one-click install
software downloads
start menu integration
store updates
user convenience
user experience
user safety
windows 11
The Microsoft Store is undergoing its most impactful transformation in years—ushering in changes likely to alter how both developers and end users experience Windows software distribution. At Build 2025, Microsoft’s annual developer showcase, a suite of new features and policies were unveiled...
app analytics
app discovery
app growth
app management
app marketplace
apppromotionapp publication
app transparency
app trust and security
app updates
application updates
build 2025
developer community
developer ecosystem
developer tools
digital distribution
digital storefront
legacy app support
marketplace evolution
microsoft store
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open source
software distribution
software security
software updates
store improvements
store policies
update mechanism
win32 apps
windows 11
windows app development
windows ecosystem
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Developers, developers, developers!
We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week.
Windows Developers Day – Creators Update
Only a few days left to RSVP...
advertising
analytics
api
apppromotion
campaign apis
creators update
desktop apps
devcenter
developers
feedback
live event
mfc
performance
reporting
uwp
windows
windows 10
windows store
winforms
wpf
Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
ad mediation
ad revenue
ad targeting
ad units
advertising
app management
apppromotion
auto-update
banner ads
coppa
dev center
interstitial ads
microsoft
monetization
reporting
sdk
uwp
windows 10
windows 8.1
windows phone
Next week we will begin the migration of accounts to the new Windows Dev Center dashboard.
You can expect account migration to take place in waves – starting next week and extending into July. The migrations are scheduled based on account feature usage, for example starting with accounts that...
account migration
analytics
app developer agreement
app management
apppromotionapp ratings
app submission
beta apps
dashboard
dev center
feedback
in-app purchases
market pricing
new features
price discounts
software development
store changes
user notifications
windows 10
windows phone
Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...
app development
app discovery
apppromotion
business store
carrier billing
content marketing
dev center
developer tools
digital content
game distribution
in-app purchases
microsoft advertising
monetization
software distribution
subscription services
universal windows platform
windows 10
windows apps
windows insider
windows store