Microsoft’s decision to end Windows 10 support has done exactly what Microsoft planners expected — it created a hard, calendar-driven refresh window — but the real surprise of Q3 2025 is who cashed the checks: Apple’s MacBooks posted double‑digit growth while Lenovo surged to the top of the PC...
Apple’s recent enterprise momentum is no accident: Canalys data and industry reporting show Macs gaining ground precisely as businesses face a forced Windows refresh and a rising appetite for on-device AI — a convergence that’s reshaping procurement, security posture, and long-term platform...
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