South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...
ad technology
ai in marketing
aradvertising
connected tv
consumer behavior
consumer engagement
digital advertising
digital transformation
first-party data
immersive ad formats
marketing strategies
marketing trends
microsoft advertising
mobile advertising
omnichannel strategies
personalization
privacy compliance
real-time engagement
south africa
video ads
