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Ashley Furniture is testing agentic commerce by integrating its entire shopping journey into Perplexity's conversational interface, with PayPal handling payments. This AI-driven model aims to shorten the path from discovery to checkout, reduce cart abandonment, and increase order value. The move places Ashley among early furniture retailers exploring whether conversational agents can reliably convert browsing into buying. Discussions on WindowsForum cover the implications of this strategy for e-commerce, including potential impacts on user experience and sales conversion rates.
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    Ashley Launches Agentic Commerce with Perplexity and PayPal in Chat

    Ashley Furniture’s decision to make the entire shopping journey — from discovery to checkout — available inside Perplexity’s conversational interface, with PayPal powering payment, is a decisive bet on a new commerce model that industry watchers call agentic commerce: AI-driven discovery fused...
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    • agentic commerce ashley furniture conversational commerce platform partnerships
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    • Forum: Windows News
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