attribution metrics

  1. Bauducco Rolls Out Microsoft Copilot With ROI-Focused Visibility Dashboard

    Bauducco’s decision to adopt Microsoft Copilot — implemented through a strategic engagement with Cloud Target — marks a pragmatic, metrics‑driven push to modernize business processes across HR, finance and IT while explicitly measuring the financial impact of AI adoption with a purpose‑built...
  2. Perplexity Comet Plus: A Revenue-Sharing Model for AI News

    Perplexity’s latest play changes the calculus of how AI services can — and might — compensate the news ecosystem: the company’s Comet Plus subscription promises to funnel a substantial share of revenue back to publishers whose work is surfaced by its AI assistant and browser, while also arriving...