attributionmeasurement

Conversational AI is remapping paid search from a keyword‑volume game into a precision economy where multi‑turn dialogues become high‑confidence intent signals advertisers can buy and act on. Background Conversational assistants — exemplified by Microsoft Copilot and similar AI overlays from...

The web’s discovery plumbing is shifting under publishers’ feet: Microsoft Clarity’s new analysis shows referrals from AI assistants and large language models are growing rapidly from a very small base, and — in the publisher sample analyzed — those AI-driven referrals convert at materially...