Microsoft’s IBC 2025 partner showcase made one thing clear: AI and cloud are no longer experimental addons for media workflows — they are the scaffolding for the next generation of production, distribution, and audience intelligence.
Background
IBC 2025 was widely framed as a turning point for...
adobe integration
ai for media
ai security
asset management
audienceanalytics
avid
azure ai foundry
azure openai
cisco
cloud governance
cloud scale
cloud-native editing
copilot in media
generative ai in media
ibc 2025
ipv
media workflows
mediacentral
rights management
support partners
The conversation around artificial intelligence and work has moved from abstract speculation to hard-edged debate — and a recent poll-driven piece on Windows Central captures that anxiety in stark terms while pointing to concrete research showing which roles are already feeling pressure...
adp payroll data
agent orchestration
ai applicability
ai for storytelling
ai in media
ai in the workplace
ai literacy
audienceanalytics
automation impact
copilot
copilot studio
copyright rights licensing
data governance
edge computing
editorial workflow
entry-level workers
frontier firm
governance
ibc 2025
journalism automation
knowledge work
labor market
lip-sync
localisation
multimodal ai
newsroom automation
onet classifications
platform strategy
policy implications
production automation
responsible ai
retraining
stanford study
task analysis
upskilling
vendor lock-in