auto-activation

I always use these two apps to keep my system from fits of narcolepsy. anyway, my question is, I have both already setup in my startup applications. What command can I put in to automatically activate caffeine indicator? any advice is greatly appreciated

I had to re-install 10 and in the background it automatically re-activated without me having to insert my key (this obviously doesn't happen in 7 automatically) and it also had all the drivers installed which is awesome, but how does it know my product key? My updates aren't downloading like...