Volkswagen’s decision to dust off Drivers Wanted and put it back in front of a Super Bowl audience this winter is more than a nostalgia play — it’s a strategic bet that the culture around cars still matters, even as autonomy, electrification and AI remake the mobility landscape.
Background: why...
With the automotive world’s growing fascination for special editions and unique themed releases, Mahindra’s newly launched Thar Earth Edition stands out as the latest entry in this high-stakes branding arena. Priced at Rs 15.40 lakh (ex-showroom), this special edition of the Thar is not just...
adventure vehicles
automotivemarketingautomotive trends
brand strategy
car enthusiasts
desert inspiration
indian automotive
indian suv market
limited edition cars
luxury suvs
mahindra launches
mahindra suv
mahindra thar
off-road vehicles
special edition suv
suv collectibles
suv design
thar earth edition
vehicle customization
