azure co-sell

The azure co-sell tag on WindowsForum.com collects discussion of Microsoft's co-sell programs for partners and startups building on Azure. The tagged thread examines Microsoft for Startups' AI co-sell pitch from Heena Purohit, including the argument that the model itself is not the moat and that value earned inside the customer relationship is. It also lays out concrete, checkable program requirements such as an $8,000 spend threshold and a 120-day validation window. The coverage is useful for founders, ISVs, and channel partners weighing whether Azure co-sell participation fits their go-to-market plans.