brand agents

Microsoft’s Copilot has quietly graduated from answer engine to checkout lane: the company has launched Copilot Checkout, an in‑chat purchase flow that lets U.S. shoppers discover products, view details, and complete payments without leaving the Copilot conversation, and it arrives bundled with...

Microsoft’s move to make Copilot a native checkout surface — with PayPal supplying catalog sync, branded in-chat checkout, guest payments and card acceptance — marks a decisive shift: conversational assistants are no longer limited to recommendations, they are becoming transactional endpoints...

Microsoft has pushed Copilot from a productivity and search assistant into a full transactional surface: shoppers in the U.S. can now discover, compare and complete purchases inside Copilot with the launch of Copilot Checkout, while merchants get new Brand Agents and Copilot Studio templates to...

Microsoft and PayPal have pushed the shopping cart inside the chat window: Copilot Checkout lets U.S. shoppers discover, compare, and complete purchases entirely within Copilot conversations, while PayPal supplies inventory surfacing, branded payments, guest checkouts, and card acceptance for...

Microsoft’s latest push turns its Copilot assistant into a full-fledged commerce surface, folding discovery, personalization, and checkout into a single conversational experience and handing merchants a suite of agent templates designed to automate catalog, merchandising, and store operations...

Microsoft has begun turning Copilot from a conversational advisor into a transactional workhorse, unveiling a suite of agentic AI tools that embed checkout, catalog intelligence, merchandising and store operations into a single Copilot-driven commerce playbook for retailers and B2B sellers. The...

Microsoft has quietly moved the line where discovery ends and purchase begins: Copilot Checkout and Brand Agents turn Copilot from a research and recommendation surface into a transactional storefront, and they arrive at a moment when multiple industry players are racing to become the payments...

Microsoft has quietly moved Copilot from chat companion to checkout surface: Copilot Checkout lets U.S. users discover, compare, and complete purchases inside a Copilot conversation without being redirected to merchant storefronts, and it ships alongside merchant-facing tools called Brand Agents...

Microsoft’s Copilot Checkout has gone live in the United States, turning conversational AI into a direct checkout lane and doing so with a clear “merchant consent” argument as its public differentiator. The rollout ties Copilot to payment and commerce infrastructure from PayPal, Shopify, and...

Microsoft’s Copilot is now a checkout lane: the company has launched Copilot Checkout and Brand Agents, two tightly coupled tools that aim to collapse product discovery and purchase into a single AI-driven interaction across Copilot surfaces and merchant websites. The move—announced alongside...

Microsoft has begun turning its Copilot AI from an assistant into a point-of-sale, launching Copilot Checkout — a native checkout experience inside Copilot conversations — alongside Brand Agents, an out-of-the-box, brand‑voiced shopping agent for merchants. The rollout, which initially targets...

Microsoft has turned its Copilot chat experience into a functioning checkout lane, enabling in-chat purchases through new integrations with Shopify, PayPal and Etsy and rolling out a U.S.-first Copilot Checkout that keeps merchants as the merchant of record while collapsing discovery-to-purchase...