Ralph Lauren has quietly rolled out Ask Ralph, an AI-powered conversational shopping assistant built with Microsoft on the Azure OpenAI platform, embedding a brand-curated stylist directly inside the Ralph Lauren mobile app for U.S. customers and presenting shoppable, head‑to‑toe outfit...
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conversational commerce
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microsoft
personalization
ralph lauren
user consent
vendor lock-in
visual laydowns
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
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