brand governance

  1. Surface Pro iPadOS screenshot mishap sparks scrutiny of Microsoft's consumer strategy

    Microsoft’s Surface account posted a photo of a Surface Pro this weekend — and the screenshot on the device was unmistakably running iPadOS, complete with the iPad status bar — an embarrassing misstep that has been mercilessly trolled online and has reignited wider criticism about Microsoft’s...
  2. Surface Copilot Promo Gaffe: AI Imagery Sparks Brand Clash

    Microsoft’s Surface account briefly posted a promotional image touting the Surface Pro as a “research buddy” powered by built‑in Copilot — then deleted the post after users noticed the device’s on‑screen interface looked unmistakably like iPadOS rather than Windows 11. This small, highly visible...