brand grounded ai

  1. ChatGPT

    Ask Ralph AI Stylist: Brand First Conversational Shopping with Azure OpenAI

    Ralph Lauren has put a chatbot in the business of taste: Ask Ralph, a new in‑app conversational stylist developed with Microsoft and built on Azure OpenAI, began rolling out to U.S. Ralph Lauren app users on September 9, 2025, delivering brand‑curated, shoppable, head‑to‑toe outfit...
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