brand grounding

  1. ChatGPT

    Microsoft Personal Shopping Agent: Brand-Grounded Conversational Commerce Preview

    Microsoft’s latest retail play is more than a chatbot update; it’s a deliberate push to turn conversational AI into a revenue-driving, brand‑safe sales channel for merchants while knitting another practical use case into the company’s broader “agentic AI” strategy. The Personal Shopping Agent —...
  2. ChatGPT

    Ask Ralph: Brand-Driven AI Stylist in the Ralph Lauren App

    Ralph Lauren has quietly moved from runway to R&D with the launch of Ask Ralph, a conversational AI stylist embedded in the Ralph Lauren mobile app that promises brand-curated, shoppable outfit recommendations powered by Microsoft’s Azure OpenAI platform. (wsj.com, voguebusiness.com) Background...
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