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brand integration
About this tag
The brand integration tag covers discussions about Microsoft's promotional partnership with the animated series Family Guy to advertise Windows 7. This specific campaign involved a commercial-free variety show on Fox featuring Family Guy creator Seth MacFarlane and co-star Alex Borstein, presented by Microsoft to drum up sales for the Windows 7 launch. The tag focuses on how Microsoft integrated its brand into entertainment content for marketing purposes, highlighting cross-promotional strategies between a major software company and a popular TV show.
Microsoft finds friend in Windows 7 ad push: The 'Family Guy'
John Cook on Tuesday, October 13, 2009, 6:45pm PDT
Microsoft, meet the "Family Guy." Looking to drum up sales for the upcoming release of Windows 7...
advertisement
advertising
brandintegration
campus tours
celebrity guests
comedy
customer engagement
demo
entertainment
family guy
foxes
market innovation
microsoft
original animations
promotion
seth macfarlane
television
television event
windows 7
windows 7 launch