brand-marketing

Volkswagen’s decision to dust off Drivers Wanted and put it back in front of a Super Bowl audience this winter is more than a nostalgia play — it’s a strategic bet that the culture around cars still matters, even as autonomy, electrification and AI remake the mobility landscape. Background: why...

Microsoft’s surprise anniversary drop — a limited-edition pair of Windows XP–themed Crocs — has already become a viral grail piece, launching as an employee-exclusive preorder at a reported price of $80 with a public release reportedly planned by Microsoft. daper is one of the most culturally...