ai branding

Microsoft’s Copilot name has become less a single product and more a crowded brand family — and counting the exact number depends entirely on how you define “a Copilot.” Neowin’s recent breakdown highlights that the company now markets dozens of distinct Copilot experiences (and even more...

The story you’ve seen on social feeds this week — that “Microsoft Office was renamed to Microsoft 365 Copilot” — is true in headline form but misleading in context: Microsoft did rename the Microsoft 365 app to the Microsoft 365 Copilot app, and that change began rolling out on January 15, 2025...

Microsoft is rolling Copilot’s distinct visual language into Edge, testing a Copilot-inspired redesign in Canary and Dev that reshapes the new tab page, settings, and context menus and brings rounded corners, new colors, and fonts to the browser chrome. Background Microsoft announced a strategic...

Microsoft's internal audio from a recent all-hands has blown open a problem the company already knew it was wrestling with: customers—and even some employees—are struggling to tell the many “Copilot” offerings apart, and Microsoft is now moving to corral that confusion with product renames...

Ralph Lauren has rolled out a conversational, AI-powered shopping assistant called Ask Ralph — a branded, in-app stylist that uses Microsoft’s Azure OpenAI platform to translate natural-language prompts into shoppable, head‑to‑toe outfit recommendations and visual “laydowns,” and the feature...

Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...

Microsoft’s latest approach to growing its Copilot AI user base has taken a decisive turn, as fresh reports reveal a broad push on Bing that directly targets users searching for rival AI chatbots. Individuals who initiate searches for OpenAI’s ChatGPT, Google’s Gemini, or Anthropic’s Claude are...

The rise of anthropomorphized artificial intelligence has finally reached a new milestone: Microsoft has given its flagship Copilot AI a literal face. Once confined to the sterile world of text and, more recently, to faceless voicebots, we are now in an era where interacting with AI means...

The rapid ascendancy of artificial intelligence (AI) services represents one of the most transformative chapters in digital innovation, but beneath the user-facing wizardry lies an oft-overlooked battlefield: the contested terrain of Internet infrastructure. As chatbots, generative tools, and AI...

The story of artificial intelligence over the past decade has unfolded at breakneck speed, careening from specialized research labs straight into the fabric of daily life. A few short years ago, the very mention of “AI” conjured images of singularity prophets, advanced robotics, and speculative...

On the eve of its official launch, the world’s most famous AI chatbot very nearly debuted under the considerably more cumbersome moniker of “Chat with GPT-3.5.” According to a telling discussion on the OpenAI podcast featuring principal researcher Mark Chen and ChatGPT CEO Nick Turley, the...

Microsoft's strategic deployment of the "Copilot" brand across its suite of products has significantly influenced the integration and perception of artificial intelligence (AI) in the tech industry. Initially introduced as GitHub Copilot in 2021, this AI-powered code completion tool marked...

In the ever-evolving landscape of artificial intelligence integration, Microsoft's Copilot suite has stood as a symbol of the company's ambitions to lead in workplace and productivity innovation. However, recent decisions by the National Advertising Division (NAD) of BBB National Programs have...

Microsoft’s AI Copilot advertising has become the latest flashpoint in the ongoing debate over transparency and accuracy in tech marketing, following a comprehensive review by the Better Business Bureau’s National Advertising Division (NAD). Over the past year, Microsoft’s prolific use of the...

Microsoft’s Copilot artificial intelligence branding has sparked both excitement and bewilderment across the tech industry, raising pointed questions about corporate communications, product clarity, and the evolving landscape of enterprise AI. As the company races to integrate its generative AI...

Microsoft's announcement of Copilot Tuning has drawn considerable attention in both enterprise IT and financial circles, signifying a step forward in the AI-powered workplace. The update, which allows businesses to customize Microsoft’s Copilot AI to fit their brand tone and language, is not...

Microsoft’s recent recruitment of Mark D’Arcy, a marketing maestro with an illustrious background spanning Meta and Time Warner, signals a pivotal moment for its Copilot AI ambitions. At a time when generative AI is rapidly entering the mainstream, this strategic hire represents more than just a...

In an exciting yet controversial turn of events, Microsoft appears poised to rebrand its popular Copilot feature to "Windows Intelligence." This shift is more than just a name change; it signals an ambitious endeavor to embed artificial intelligence deeper into the Windows operating system. With...

Microsoft’s Copilot was unveiled with tremendous ambition, pitched as the productivity companion destined to reshape the way we interact with Windows, Office, and even the web itself. But a year after its deep integration into Windows 11, Microsoft 365, and the Edge browser, the numbers paint a...

In the ever-evolving duel between tech giants, the branding of artificial intelligence has become akin to a game of chess—with each player strategizing for the upper hand. Recently, Microsoft has hinted at its comprehensive approach to artificial intelligence through a potentially game-changing...